There is little doubt that now the events have begun the country will get caught up by Olympic fever and once again our heroes and heroines will go for gold. How splendid it would be if they were to compete in front of full houses. One year ago I warned that the alloction of tickets was unfair to the public.
At the time I thought the the system was crass and was favouring corporate bodies and 'privileged' individuals over the public. Far too many tickets were set aside for prize competitions so that the corporate sponsors could make even more money.
It was an exercise in greed which encouraged almost everyone to hike up their prices for the Olympic Games. Personally I hope that they have caught a cold! The losers however will be the competitors who, from what I saw yesterday, were competing in front of swathes of empty seats. How discouraging is that?
These Olympic organisers are very quick to grab the glory when things go well so it is about time that someone appeared and explained the reason that so many tickets were given to corporate sponsors with no guarantee that they would be used.
What can they do now? Well it is difficult to repair the damage but they could at least advertise that tickets are on sale at the door. The problem then would be how to price them because if I had spent a large sum of money and then discovered I was next to someone with a cut price ticket I would not be pleased.
One year ago I posted that Coe and his cronies had wrong priorities and nothing has changed. They distanced themselves from the public and now despite all the excellent design features and planning it appears that the competitors have been let down.
UPDATE: Empty seats for Andy Murray! Unbelievable!